Aloha-Hawaii.com :: Dive In. Drift Away.
Objective
MediaHI set out to become the online authority on all things Hawaiian, generating ever-increasing traffic for their advertisers.
MediaHI set out to become the online authority on all things Hawaiian, generating ever-increasing traffic for their advertisers.
Program
Re-invent and re-launch Aloha-Hawaii, Search-Hawaii, and Postcards-Hawaii web sites to achieve objective through extensive collaboration with client. Totally new interface, innovative back-end programming with complete client-side management of content, advertiser placement relevance control and tracking, and on-demand reporting with reminders and alerts regarding advertiser contracts.
Re-invent and re-launch Aloha-Hawaii, Search-Hawaii, and Postcards-Hawaii web sites to achieve objective through extensive collaboration with client. Totally new interface, innovative back-end programming with complete client-side management of content, advertiser placement relevance control and tracking, and on-demand reporting with reminders and alerts regarding advertiser contracts.
Results
The number of daily page views increased by over 200% in the first four weeks after re-launch, and has steadily increased since then. New articles are added weekly, keeping content fresh. Average time spent at the site per unique visitor has doubled and relevant ad click-through percentage lead to more sales per click.
The number of daily page views increased by over 200% in the first four weeks after re-launch, and has steadily increased since then. New articles are added weekly, keeping content fresh. Average time spent at the site per unique visitor has doubled and relevant ad click-through percentage lead to more sales per click.
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