Fairwind Cruises :: Big Island Ocean Guides
Fairwind Cruises has been taking visitors on once-in-a-lifetime trips to Kealakekua Bay on Hawaii's Big Island since 1971. While their reputation among travelers was well established, the look and feel of their advertising wasn't projecting the premium nature of their tours — and they were about to accept delivery of a state-of-the-art catamaran which would speed visitors to snorkeling spots that were out of reach of the competition's lumbering boats.
Enter Tsunami Marketing.
We worked with Fairwind to clarify and define the unique qualities which would set them apart from their competitors. Once the brand was in place, Tsunami developed a new logo, print advertising campaign and several brochures.
