Objective

Create international advertising launch for the electronic components vertical market that generates new users of the FreeTradeZone.

Program

We created a strong position, identity, tagline and advertising to reach U.S. and international purchasers and create high visibility and desire for this new brand. International ad campaign including print ads in industry publications, direct mail, online advertising and event promotions.

Results

A highly successful launch with over 70,000 new registered users in six months -- 20,000 over the goal!