Objective

Goldsmiths Kauai needed to stand out in the Hawaii high-end jewelry market and get more value out of advertising placements in attracting new clients.

Program

Tsunami Marketing refined the message to stand apart from other high-end jewelers and own "design studio" equity. Created measurable, brand-focused advertising, direct mail, brochure and signage driving customers to the Kinipopo studio location.

Results

Increased qualified customers visiting the Kinipopo studio, resulting in sales of spotlighted and other pieces. Great customer feedback on the new message and image -- resonating with both existing loyal customers, and new.