Goldsmiths Kauai :: Three Designers. Endless Imagination. One Story. Yours.
Goldsmiths Kauai needed to stand out in the Hawaii high-end jewelry market and get more value (i.e.: new clients) out of advertising placements.
Tsunami Marketing refined the Goldsmiths Kauai message to stand apart from other high-end jewelers and establish "design studio" equity. We created measurable, brand-focused advertising, direct mail, brochures and signage which drove customers to the Kinipopo studio location.
The result: Increased qualified customers visiting the Kinipopo studio, resulting in sales of spotlighted and other pieces. Great customer feedback on the new message and image -- resonating with both existing loyal customers, and new.
