Objective

Mele.com is Hawaii's Music Island. Since the earliest days of the commercial Internet Mele.com has brought Hawaiian Music CDs and the music of Hawaii to the world.

When they needed to redesign and re-engineer their original site, they turned to Tsunami Marketing for a user-friendly design and architecture.

Program

The Mele.com web site is one of the largest database projects we've undertaken at Tsunami Marketing, and we're proud of the results.

With over 18,000 MP3 music samples, organized on 2,000 CDs by hundreds and hundreds of Hawaiian groups, collaborations, and soloists -- building Mele.com was a daunting task.

For Mele.com's customers, it's just the right information in just the right place.

Results

Mele.com has enjoyed continued success and increased direct-to-consumer sales of Hawaiian music CDs and performance DVDs since the launch of their new site.

The robust database is open and adaptable allowing for future growth, innovation, and the (eventual) digital delivery of Hawaiian music content. The staff at Mele.com is able to maintain the entire site through an innovative and proprietary back-end administration wizard, allowing them to manage their data efficiently and logically.