Island Truss :: Let's Build 'em Strong Kauai!
Island Truss is the only truss manufacturer on the island of Kauai. Even with 10 years of expertise and a solid reputation, Island Truss came to Tsunami Marketing to develop an identity and marketing campaign that would stand up to more vigorous off-island competition which loomed on the horizon.
We started by developing a core message and brand which are expressed (loudly) in a new logomark, advertisements, signage, web site and give away items like tape measures, blue-print tubes and carpenter's pencils.
By taking a proactive approach and staking out a solid position, Island Truss will remain top-of-mind with builders, homeowners and architects.
