Objective

The "Reflections of Paradise" luau came to Tsunami Marketing to refresh their advertising and gain a greater share of the market.

Program

Because luaus are so similar in content and marketing, a big idea was needed to set this one apart.

We proposed a new name "Luau Kilohana" which tied the event to a well known Kauai landmark and developed the brand position "an authentic sugar-era celebration" which lead to new, highly-differentiated marketing materials -- as well as a new direction for the stage presentation.

Results

Luau Kilohana has been strongly positioned as an alternative to the "standard" Hawaiian luau experience.