Objective

Create a branded web site to identify Nukumoi Surf Co. as the number one local Kauai surf shop for both visitors and locals, and upgrade online retail sales capabilities.

Program

Created a Flash site to embody local surf shop chic with a design that speaks to real surfers and visitors alike. Includes full sales inventory in multiple categories, and targeted surf content including a dynamic South Shore surf map, where to go for surf lessons, and the latest news on surf events. Back end interface enables client to control inventory with ease -- empowering the surf shop's retail team to photograph and upload that hot new tee or gear on the same day.

Results

A site that sets Nukumoi Surf Co. apart before surfers (and want-to-be surfers) arrive on island and offers visitors a gift opportunity to take a piece of Kauai surf culture home with them.