Pacific Tile :: Creative Tile & Stone
Pacific Tile was originally called "Nezbeda Tile" before coming to Tsunami Marketing for an image and advertising upgrade.
Our strategy was to position them as Kauai's creative source for tile and stone, and this has allowed Pacific Tile to capitalize on the emerging 'home design and improvement' trend. We created a new name, logomark, print and radio advertising campaign, and interactive web site which differentiated Pacific Tile from the 'warehouse' competitors and invites consumers and contractors to visit their Lihue showroom.
Listen to the "Famous Floors" radio spots here: Parthenon, Louvre, Sistine Chapel.
The marketing program has added value to Pacific Tile's products and led to increased market share.
