Interactive Flash Helicopter Game
Safari Helicopters Award Winning Web Site

Safari Helicopters :: The Big Bwana of Hawaii Helicopter Tours

Objective

Increase the number of direct bookings. Increase rankings in top 10 search engines.
Program

Re-invent the Safari Helicopters online experience. Create new web interface design and develop online Flash game for users immersing them in the brand and offering them a prize -- redeemable when they fly with Safari -- for playing the game building brand affinity and evangelism.

Results

More online direct bookings, with search engine positioning increasing by over 500% in top 10 search engines with targeted keywords.

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