Safari Helicopters :: The Big Bwana of Hawaii Helicopter Tours
Objective
Increase the number of direct bookings. Increase rankings in top 10 search engines.
Increase the number of direct bookings. Increase rankings in top 10 search engines.
Program
Re-invent the Safari Helicopters online experience. Create new web interface design and develop online Flash game for users immersing them in the brand and offering them a prize -- redeemable when they fly with Safari -- for playing the game building brand affinity and evangelism.
Re-invent the Safari Helicopters online experience. Create new web interface design and develop online Flash game for users immersing them in the brand and offering them a prize -- redeemable when they fly with Safari -- for playing the game building brand affinity and evangelism.
Results
More online direct bookings, with search engine positioning increasing by over 500% in top 10 search engines with targeted keywords.
More online direct bookings, with search engine positioning increasing by over 500% in top 10 search engines with targeted keywords.
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