Objective

Create the look and feel to represent the Smith's family of products -- Fern Grotto Cruise, Smith's Family Garden Luau and Smith's Tropical Paradise botanical garden. Put the boat business back on the map. Establish greater distinction for the luau.

Program

Identified high impact brand positions for the family of products and brought them to life through a distinctive identity system. Developed advertising campaigns targeting visitors for the Fern Grotto Cruise and Family Garden Luau including print ads and rack cards. On site marina signage redesign.

Results

The best year ever -- for both activity businesses!