Wahooo Seafood Grill & Bar :: Seven Fish in Seven Seductive Sauces
Objective
Rehabilitate the image, marketing, and profitability of a two-year-old restaurant featuring Kauai's widest selection of seafood.
Rehabilitate the image, marketing, and profitability of a two-year-old restaurant featuring Kauai's widest selection of seafood.
Program
A complete overhaul of the restaurant brand, identity, marketing and physical environment. The final program included a name change supported by a new identity, print ads, creative signage, brand immersion through interior and exterior design renovations (including landscaping), and an outrageous grand-opening launch party.
A complete overhaul of the restaurant brand, identity, marketing and physical environment. The final program included a name change supported by a new identity, print ads, creative signage, brand immersion through interior and exterior design renovations (including landscaping), and an outrageous grand-opening launch party.
Results
Within the first month, the new restaurant has experienced a 400% increase in lunch covers and 250% increase in dinner covers resulting in higher employee moral and greater customer satisfaction as reflected in the customer comment cards.
Within the first month, the new restaurant has experienced a 400% increase in lunch covers and 250% increase in dinner covers resulting in higher employee moral and greater customer satisfaction as reflected in the customer comment cards.
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