Wilcox Health :: Healthcare That Works For Kauai
Objective
Build an information-rich healthcare web site that truly serves patients and the Kauai community -- and encourages them to use it.
Program
Identified consumer-focused brand message and speaking that would resonate more strongly with the community. Developed a user-friendly, database-driven web site including all the information relevant to patients -- doctors directory, general information, healthguide, events calendar.
Additionally, Tsunami Marketing developed print, radio and rack cards announcing the launch of the site.
The message and the tools for the marketing department to enhance the effectiveness of all external communications. Recognition as the best healthcare web site in the state.
